Industry Veterans Launch Tenetic with Next-Generation Consumer Measurement Capabilities In Over 200 U.S. Markets
A team of research industry veterans, led by Tod Johnson, longtime leader and former Executive Chairman of The NPD Group, current Chair of Circana, current Chair of CivicScience, and founder of Media Metrix, today announced the launch of Tenetic with full capabilities in over 200 local U.S. markets and nationally. From launch, the platform is processing trillions of consumer behavioral attributes across hundreds of millions of U.S. consumers, delivering actionable insights for media companies and advertising agencies.
