Over the past six months, MercadoLibre’s stock price fell to $2,119. Shareholders have lost 15.4% of their capital, which is disappointing considering the S&P 500 has climbed by 15.3%. This may have investors wondering how to approach the situation.
Following the pullback, is now an opportune time to buy MELI? Find out in our full research report, it’s free for active Edge members.
Why Are We Positive On MercadoLibre?
Originally started as an online auction platform, MercadoLibre (NASDAQ:MELI) is a one-stop e-commerce marketplace and fintech platform in Latin America.
1. Unique Active Buyers Skyrocket, Fueling Growth Opportunities
As an online marketplace, MercadoLibre generates revenue growth by increasing both the number of users on its platform and the average order size in dollars.
Over the last two years, MercadoLibre’s unique active buyers, a key performance metric for the company, increased by 21.7% annually to 76.8 million in the latest quarter. This growth rate is among the fastest of any consumer internet business and indicates its offerings have significant traction. 
2. Eye-Popping Growth in Customer Spending
Average revenue per user (ARPU) is a critical metric to track because it measures how much the company earns in transaction fees from each user. ARPU also gives us unique insights into a user’s average order size and MercadoLibre’s take rate, or "cut", on each order.
MercadoLibre’s ARPU growth has been exceptional over the last two years, averaging 13.9%. Its ability to increase monetization while growing its unique active buyers at an impressive rate reflects the strength of its platform, as its users are spending significantly more than last year. 
3. Excellent Free Cash Flow Margin Boosts Reinvestment Potential
If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.
MercadoLibre has shown terrific cash profitability, driven by its cost-effective customer acquisition strategy that enables it to stay ahead of the competition through investments in new products rather than sales and marketing. The company’s free cash flow margin was among the best in the consumer internet sector, averaging an eye-popping 32.7% over the last two years.
Final Judgment
These are just a few reasons why we think MercadoLibre is one of the best consumer internet companies out there. After the recent drawdown, the stock trades at 21.4× forward EV/EBITDA (or $2,119 per share). Is now the time to initiate a position? See for yourself in our comprehensive research report, it’s free for active Edge members .
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