Southern Glazer’s Wine & Spirits Promotes Tim Redell to Senior Vice President, Commercial Sales and Execution, American Liberty Division

Southern Glazer's Wine & Spirits (Southern Glazer's) – the world’s preeminent distributor of beverage alcohol – today announced that it has appointed Tim Redell to the role of Senior Vice President, Commercial Sales and Execution, American Liberty Division, effective November 16, 2024.

In this role, Redell will report to BJ Vorderer, Executive Vice President, Managing Director of American Liberty Division, which is Southern Glazer’s dedicated division for the Pernod Ricard USA portfolio. Redell will be responsible for leading all sales execution activities, including partnering on short and long-term strategic planning, developing and implementing programs, and ensuring sales objectives are achieved for Pernod Ricard USA. Redell will prepare sales forecasts inclusive of new product objectives and key priorities, partner on route to market strategies, establish sales policy, and much more.

“Tim is the perfect person to step into this role,” said Vorderer. “During his eight years at Southern Glazer’s, he has consistently demonstrated his commitment to excellence with an impressive track record of fostering talent and driving impactful strategies across the country. His analytical skills and visionary approach to problem solving will be invaluable as he leads our commercial sales and execution efforts to new heights for Southern Glazer’s business with Pernod Ricard USA.”

Redell began his career with Southern Glazer’s in 2016 as the Vice President, General Manager, East Region for the Company’s Transatlantic Spirits Division managing the Bacardi USA, Patron Spirits, and Heaven Hill Brands portfolios. He was then promoted to Senior Vice President, Managing Director, Campari Portfolio, where he led the corporate relationship with Campari America while delivering national growth and mutually beneficial synergies between both organizations. In his most recent role, Redell served as Senior Vice President, Managing Director of Supplier Development & Marketing. In this position, Redell enhanced the value of Southern Glazer’s and supplier partners by generating national commercial growth through joint planning aligning with supplier brand strategies. Redell has over 25 years of experience in the wine and spirits industry, including over 16 years working for Campari America and Trinchero Family Estates.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned Company has operations in 44 U.S. states, the District of Columbia, and Canada, as well as brokerage operations through its WEBB Banks division in the Caribbean, Central and South America. In 2024, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.

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